Client: Coca-Cola

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Brief:

Deliver another first-ever “only Coke can do” signature platform that shares the spirit of the FIFA World Cup™ by uniting continents in a shared celebration.

Result:

For the second time, ignition teamed up with Coca-Cola and FIFA to produce the FIFA World Cup™ Trophy Tour by Coca-Cola (Africa, Global and South Africa), creating celebrations around the world in 84 countries across nine months leading up to the 2010 South Africa FIFA World Cup™.  Events ranged from intimate VIP gatherings to large consumer extravaganzas with cutting-edge 3D movie screenings. This complex and truly global effort required integrated campaign management including regional-local planning, training and management.