Camp eBay
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Client: eBay
Brief:
Bring the Camp eBay motto of “Learn, Shop, Win” to life with each badge that is earned on campebay.com.
Result:
Over 5,000 people attended educational classes on the eBay bus. 250,000 decoder cards and more than 40,000 learning tools were given away.
Recognition:
2005 Gold Reggie Award Winner for “National Consumer Promotion”
2005 Ex Award Winner for “Best Mobile Marketing Program”
