Client: Coca-Cola

Brief:

Capture preferred water brand status by demonstrating sustainable community action and participation.

Result:

The Aquarius Spring! Bus Tour visited 10 priority markets, participated in 69 local events and created mass news media interest. By partnering with 12 of the country’s top water conservation NGOs to organize volunteer watershed cleanup events, over one million consumers became aware of the brand’s work to help remove 37 tons of trash.

Recognition:

ignition wins “Best Activation of a Cause” and “Best Green Campaign” Ex Awards—the preeminent award for event marketing, judged by industry peers.