Client:

Brief:

For the Blue Planet Run Foundation, ignition was asked to lead early brand development and marketing strategy, as well as secure Dow as the title sponsor.

Result:

We took the event around the world. Running nonstop, 22 athletes relayed more than 15,000 miles across 16 countries over 95 days. 640,000 global impressions were made. There were 17,700 personal touches and more than 25,000 premiums distributed. We raised awareness for safe drinking water, one step at a time.