Client: Coca-Cola

Brief:

Develop a high impact learning series for global brand marketers to adopt (a) the business case for brand sustainability, (b) Live Positively from a brand perspective, (c) use of Live Positively visual and strategic tools and (d) nonprofit partnerships and how to avoid green washing.

Result:

A 4-part, interactive learning series developed as a magazine that is available online and as a limited edition environmentally friendly print run distributed through custom-designed bags made of repurposed Coca-Cola marketing collateral. The series has been embraced by brand teams worldwide and recognized by senior management.