Client: Coca-Cola

Brief:

Develop the overall cause-related strategy, activation concepts, toolkits and creative and multimedia tools for Coca-Cola’s FIFA World Cup™ campaign.

Result:

Around the world, Coca-Cola markets are leveraging the FIFA World Cup™ platform to amplify awareness of Coca-Cola’s commitments and investments in water stewardship, as well as raise funds for water for schools programs—primarily in Africa—building upon The Coca-Cola Africa Foundation’s Replenish Africa Initiative.