Client: Coca-Cola

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Brief:

Activate the Coca-Cola sponsorship of the Olympic Torch Relay and create authentic, highly memorable Olympic experiences.

Result:

As part of this unique platform celebration, we created a roving street party to educate, entertain and highlight inspirational community personalities around the globe. On behalf of Coca-Cola, ignition planned and implemented strategy, messaging, operations, and staffing. We also developed training, internal toolkits, videos, how-tos and thought starters for local and full time staff, adapted for local relevance.