Client: Coca-Cola

Brief:

Working with the global Coca-Cola customer-shopper marketing team, (a) develop and launch a joint cause-marketing campaign with Chevron and (b) develop a framework and tools for account managers to actively engage in Live Positively.

Result:

The strategy focuses on using cause-marketing promotions to drive consumers from the pump to the store to increase sales and shared brand value. We continue to develop the framework and tools to launch in 2010.