Client: Dow

Brief:

Generate and manage 6-kilometer run events in countries ranging from the accessible to the remote for the Dow Live Earth Run for Water.

Result:

ignition identified and vetted 787 organizations in 191 countries and territories to recruit suitable local event managers, and hired 56 distinguished organizations to organize a Run for Water event. A detailed toolkit was developed and provided to all event producers. Lacking any monetary or in-kind support, all 56 ignition-generated events resulted in 20,000+ participants and USD$241,328 raised for various water charities and projects.