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Client:
Gogo

Brief:
Drive mass awareness and motivate trial for Gogo® Inflight Internet.
Result:
By identifying, training and working with 32 ignitors a day, 7 days a week for 14 hours a day, we executed an Atlanta airport consumer gate program comprising promotions and incentives that created over 6million brand impressions, distributed over 1.2million promotional cards and increased purchased sessions by 350 percent.