GRAND-AM
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Client: GRAND-AM
Brief:
Create interactions that will develop hard core GRAND-AM fans and that will leave a lasting impression on their GRAND-AM experience.
Result:
Through a signage program, pre-race activations, and at-track activations, we touched 72,270 race fans and collected 15,730 e-mail addresses. On race day, we engaged race fans with over 100 educational tech talks, captured 6,176 photos of fans with show cars, tested fans’ driving skills in race simulators, and provided race day information.
