Client: Live Earth

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Brief:

Direct all sponsorship activation at each concert, ensuring all activities are integrated with core property while adhering to Live Earth’s stringent green guidelines.  Additionally, develop a program to allow independent concert/event organizers to create supporting Live Earth events.

Result:

ignition facilitated activation of all sponsorship agreements, including all venue branding, sponsor-hosted hospitality, and on-site activations. We also developed an online-based community of event organizers called “Friends of Live Earth,” which encouraged communities to support Live Earth by creating their own events on 7/7/07. More than one million people attended Friends of Live Earth at 10,413 events in 132 countries. Live Earth was the largest global entertainment event ever held, and was also completely carbon-neutral.