Popular Science College Tour
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Client: Popular Science
Brief:
Reinforce Popular Science Magazine as a cutting-edge, relevant publication.
Result:
ignition designed a mobile interactive, ultimate dorm room, complete with futuristic and leading-edge technologies. We toured the 10 top technology universities in the US targeting 18-25 year olds. Nearly 40,000 students attended the tour. 30,000 students interacted with the sponsor brands and over 90,000 impressions achieved.
