Sprite Liquid Mix Tour
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Client: Coca-Cola
Brief:
Spin the ultimate summertime mix with the Sprite Liquid Mix Tour. Connect with urban youth through strategic sponsorship management of this hip hop concert series.
Result:
More than 30 cities were visited in 30 days, each year touching a total of 300,000 Sprite Liquid Mix Concert fans. In 2003, 265,000 Sprite slim cans were distributed as concert-goers left each venue.
