Case Study: ignition wins three Ex Awards for trailblazing brand activations.

ignition wins three Ex Awards for trailblazing brand activations.

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Client:

08-kia_soul_cs
 

Brief:

Activate Kia Motors sponsorship of the 2010 Vans Warped Tour for the third consecutive summer.

Result:

ignition refreshed the Kia Soul Lounge for the summer concert tour and created the ultimate destination for the fans. Concertgoers were encouraged to stop by the event site to get airbrush tattoos, Kia branded premium items, wristbands to access the Kia VIP riser, and attend exclusive acoustic performances by some of the hottest artists on the tour. This highly visible tour produced approximately 6.33million impressions during the summer of 2010!

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