BlackBerry Guerilla Experiential Marketing Campaign
close
Client: BlackBerry
Brief:
Create a guerilla experiential marketing campaign to support the launch of the new color variation of the BlackBerry Curve 8330 Inferno.
Result:
ignition ambushed 8 markets for 2 weeks each with the Sprint BlackBerry Inferno Lounge, created to provide consumers with product demonstrations and interactions to test applications, social networking and multimedia. Over 100,000 premiums were distributed, almost 30,000 demonstrations executed, and almost 10,000 email leads captured.
