BP ampm
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Client: Beyond Petroleum
Brief:
Celebrate the opening of 120 ampm stores, featuring BP gasoline.
Result:
International MXT trucks were designed to draw attention to the new locations, while store patrons had web retrievable photos taken with a hotdog mascot or the trucks. 50,000 interactions were achieved over 145 events, with almost 2million impressions while on the road or at the stores.
