BP Beyond Petroleum
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Client: Beyond Petroleum
Create a touring, miniature “BP gas station,” educating consumers about the BP story. Provide fun, interactive games that engage consumers in the benefits of BP gasoline.
Result:
Following a successful first program for BP, ignition has overseen 17 more marketing programs of various sizes. These programs have created more than 4,000,000 impressions and 370,000+ unique touches to date, and are scheduled to have activated at more than 1,500 events by the end of 2010.
