BP Invigoration Station
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Client: Beyond Petroleum
Brief:
Continue the momentum of the 2008 Invigoration Station program and incorporate a new spokesperson and additional elements.
Result:
Utilizing the same footprint, ignition was able to add a video booth for participants to submit entries into the “Younger for Longer Challenge” and key messaging from Olympic athlete Dara Torres. The end results were another summer of informing consumers about BP gasoline with Invigorate™, 2million impressions, and 56,000 unique touches.
