Girl Up
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Client: United Nations Foundation
Brief:
Develop and produce targeted, engaging, entertaining and educational grassroots events that raise awareness of the challenges facing girls in the developing world and of the Girl Up campaign.
Results:
The “Unite for Girls” Tour was activated in 6 cities, with 21 intimate events including Girl Up Pep Rallies, Girlafesto Gatherings, Fundraising Receptions, engaging thousands of teens and tweens and generating significant broadcast, print, and social media for the first year of the campaign.
