Indy Racing League
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Client:
Brief:
In effort to fuel awareness and excitement around the Indy Racing League, ignition helped the IRL develop an engaging educational program to be used in pre-promotion and onsite activation of all races.
Result:
Over a 3 year cross-county activation during race season we directly interacted with 5.5million people, sold over 2million in IRL merchandise, activated over 1,500 unique events and traveled over 510,000 miles.
