A campaign is only great when every one of its marketing elements work in synergy.

That’s why we pride ourselves on being the experts at the center of campaign activation. To truly bring brands to life, it is about fully optimized, idea driven integration.

As humans, we all crave authentic emotional connections that bind us to our families, friends, and communities—globally, locally and everywhere in between.

We used this universal insight to activate Coca-Cola’s Expedition 206. Our campaign mission: identify what makes people happy and spread that happiness across the world through video diaries, blog posts, tweets and shared brand experiences.

One year and 206 countries/territories later, we’ve created and delivered the first locally activated, global social media campaign documented entirely online.

To see more examples of our brand campaign management, click a tile!