An experience is only as memorable as the people who bring it to life.
We treat your activations like an award winning film by casting brand-perfect talent for every role. With our proprietary ignition Casting and Staff Training (iCAST) team, we find, hire, train, script and direct those who convey your program messages in person. It’s an in-agency service driven by our uncompromisingly high standards to ensure this critical activation element is brilliantly delivered where your audience lives, works, shops, learns and plays.