The BP Invigoration Station, designed and built by ignition was utilized to introduce BP Fuels with Invigorate™ to all consumers of driving age. This experiential mobile tour was to create awareness and excitement while bringing the ‘younger for longer’ concept to life, subsequently driving consumer trial and preference for the new fuel product. The program resulted in over 26,000 direct interactions, 67% of which lasted in excess of 11 minutes.