Born from our deep commitment to being the leader of sustainability within the experiential marketing industry by managing and minimizing our environmental impacts both internally and externally.
Building upon our experience with creating and executing events in an environmentally and socially responsible way, ignition has developed a fully customizable tool to help our clients create authentic, sustainable events by identifying, minimizing and measuring the impacts of an event.
Our ignition Sustainability Execution Scorecard (iSES™) is built on the British Standard 8901™, a globally recognized standard for creating sustainable events.
How iSES™ Works
Our iSES™ service integrates common sustainability practices in a holistic way that achieves real, measurable results for our clients and their events.
- Evaluates an event’s environmental footprint
- Identifies reduction and mitigation opportunities
- Establishes metrics to measure improvement
- Reports results and best management practices
Your iSES™ Score
We have identified dozens of strategies in each of the impact areas affected by an experiential/event marketing program. We work with our clients to choose which ones are right for their program and budget.
The program/event receives points based on the type/depth and number of sustainability strategies implemented. (Example: You purchase organic cotton t-shirts instead of typically made t-shirts = 1 point).