Be Flawless. Be Confident. Be You.
Selfie nation is not slowing down and with the increasing sophistication of camera and phone resolution, beauty mavens know it is more important than ever to be ready at any moment. To showcase MAKE UP FOR EVER’s new Ultra HD foundation – the first 4k compatible product of its kind available in a shade for every skin tone – we celebrated diversity and self-expression at exclusive events across the country.
Make Up Game Strong
We drove awareness and trial of MAKE UP FOR EVER’S Ultra HD products through personalized beauty consultations with the team’s makeup experts so consumers could find their perfect shade of Ultra HD Foundation and learn how to correct and conceal with the new Ultra HD Concealer.
The Ultra-Selfie Station
Guests were invited to a meet-and-greet with a few of their favorite YouTube beauty celebrities and received an exclusive engraved bottle of foundation upon purchase. They were encouraged to show off their shade to the world by posing in front of the #ShareYourShade wall for a chance to win $2,500 worth of MAKE UP FOR EVER products.
Our three activations in Los Angeles, Atlanta, and Edison, NJ resulted in a major increase in sales at Sephora and 88k+ social media impressions.
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