Fred Porro, Managing Director, UK

Fred is an accomplished executive with in-depth promotional and experiential marketing expertise. Before joining ignition, Fred worked with Momentum, IMC in Atlanta on projects for clients such as The Coca-Cola Company, Nike and Kmart. He joined ignition in 2000, formulating and implementing successful (below the line) marketing campaigns for Coca-Cola Germany. Since then Fred has been at the forefront of establishing ignition as one of Europe’s top experiential marketing companies. He was responsible for establishing ignition’s first operation in Europe which, under his guidance, has developed steadily to include offices in Italy and Germany, and boasting a full time staff of over 35. Fred leads a young and dynamic team in the London office and has built up an impressive portfolio of Fortune 500 clients within a very short space of time, leveraging strategic properties to deliver against brand and volume building goals.